About us

Peter A. Nixon founded Potential Limited in 1993 to achieve his life goal “we have a duty to realise our potential while helping others realise theirs” (Potentialism by Peter A. Nixon).

In order to reach this goal; he created Potential Dialogue System and successfully helped thousands of leaders of public and private sectors to achieve their optimal outcomes in over 500 organisations and 60 countries since.

Throughout this journey, it has thus become a solid fact that, no doubt,

“The Solution is in the Dialogue”

About Peter A. Nixon

Peter is founder and managing director of Potential Limited and author several books including:

  • Dialogue Gap
    • “one of the best business titles published this century” by South China Morning Post SCMP Hong Kong
  • Negotiation: Mastering Business in Asia,
  • The Business Developer’s Playbook:
    Relationship Selling Principles and the DNA of Dialogue Selling,
  • Corporate Culture:
    Hurdles to being #1 in the private and public sectors today,
  • The Star Negotiator Casebook.

Peter also created the popular Dialogue Playing Cards which featured in Cathay Pacific’s in-flight duty-free magazine.

Peter has worked with thousands of leaders from over 500 organisations in 60 countries advising on sales, sourcing, strategy, change management, family business, relationships, talent management, public sector, bilateral negotiations (Iran-US, Israel-Palestine, Malaysia-Thailand, Aceh-Java, Tibet-China, Sunni-Shia, HK-China), hostage negotiations, religious conflicts, regulatory change, compliance, shareholder disputes, mediations, and more.  Peter’s early career was spent auditing for PwC (C&L) in Montreal, Geneva, and Hong Kong.

Peter is immediate past Chairman of Discovery Bay International School, Dean’s advisor at McGill’s Faculty of Education and to the School of Religious Studies.  He is also director of McGill’s Alumni Society and the Martlet Foundation in HK, Trustee of Outward Bound HK, HK Head of the Asian Cabinet of Bishop’s University, and a member of the governance committee of UNICEF HK.  He is a Fellow of the Hong Kong Institute of CPA’s and has degrees from Bishop’s (BBA), McGill (GDPA), and Leicester (MSc).  He has also studied at Alberta, Harvard, INSEAD and Fielding.  He is a Canadian Chief Scout (1st TMR) & Knight of Tamara.